Work / Trilux Group / Xperience-Tour 2016

THE CUSTOMER

The customer group is manufacturer of lighting systems. With it’s 5000+ global employees the customer does not only offer excellent products but also provides the best consulting and orientation. In over 100 years of company history, a worldwide sales structure was developed, which ensures a permanent, close exchange with planners, installers and users. In total, the customer group is currently operating in seven production sites in Europe and Asia.

THE PROJECT

The customer executes multiple marketing event series to promote products and communicate news to customers like architects, planners and other stakeholders. The goal of this exclusive event tour was to promote new products and solutions to a broad audience in different locations in Europe. Therefor multiple modular and compact presentation applications have been concepted to enable ‘emotions.

THE ENGAGEMENT

The customer was looking for an opportunity to present the new cooperation with the biggest german sports cars manufacturer. Therefor it was hardly requested to have an outstanding presentation with an innovative symbiosis of physical car model and animated content. Limpidoo designed, engineered and build a customized Stage, supported by a strong content story that showed the timeline of the event series.