Work / Manufacturer of lighting products / PLDC Paris
THE CUSTOMER
THE PROJECT
THE ENGAGEMENT
Limpidoo was asked to differentiate the customer from the 70 represented manufacturers at PLDC. It was not mandatorily required to bring ’the one eye catcher’. Furthermore the challenge was to have a common content that presents the individual strengths of each individual brand of the customer group. The chosen product was a decent but big Stage L to present the diversity of the customer group. The result is amazing: 3x increased stopps at the booth with great discussions around the customer products.